MOTTO: RETAIL REVOLUTION – THE FUTURE OF HOME IMPROVEMENT
In recent years, humans have been experiencing an extreme technological change in their lives having real impact in the way they consume. This fact has triggered consequences that have changed the rules of retail: customers have more power than ever beforeand, therefore, it is a "must" to understand them better and to get as much information out of them as possible. This is the Retail Revolution: an interconnected consumer with access to all the information at anytime and everywhere, but ironically, at the same time, producing information with a great value for companies. Only those capable to analyze this data will be able to make profit out of it.
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